Be Like Craig – Consistency & Processes Matter

Let me tell you about Craig. This guy is rock solid – and so are his restaurants!

I first met him back in 2018 when he opened his place in Putney. I was in a rough spot, dealing with a major loss. I’d pop in on Saturdays, and every single time, Craig was there, greeting me with a warm smile, a flawless flat white or a crisp glass of white wine.

Now, I’ve never actually worked with Craig, so why am I sharing this?

Because a lot of us – especially small business owners – could use a bit more of that “Craig magic.”

Craig has built his business on a foundation of solid processes, consistent quality, and a fantastic team. You won’t find clunky systems or bad tech slowing things down at his places. And you know what that’s earned him? A fiercely loyal customer base.

When Covid hit, his customers rallied around him, buying their names on bricks to keep HomeSW15 afloat – all for the promise of one epic post-pandemic party. And trust me, it was BIG! Those bricks still hang on the wall today.

More recently, when a new site in Barnes came up, Craig reached out to his regulars again. And, once again, that loyalty came through. Thanks to the relationships and trust he built, they helped fund the opening of HomeSW13.

It’s Craig’s eye for smooth processes, consistency, and his amazing team that makes the experience what it is. But it’s also his genuine care and courage to ask for help when needed that sets him apart.

I was at the new spot earlier at the weekend, and yep – the bricks are back, filling with names of all those who supported this new venture.

So, if you’re ever around Putney or Barnes, drop in. Try the marmalade margarita – it’s a must! 🍹

And if clunky processes and inconsistency are slowing your business down, let’s chat. I’ll bring the “Business Therapy” – you bring the ambition. Let’s become a bit more like Craig together!